Make selections easy and inviting with well-designed price signs and menu boards
Clarity and readability are necessities with price signs, lists and menu boards. They serve customers better, eliminate frustration and speed up transactions. They can also add to the image and décor or your location when designed creatively.
All that said, rely on your Image360 BWI sign expert to lead the way. Whether the best choice for you is a digital display, a custom printed board, a fixture with light panels or a display case-style product, we’ll guide you through the process. Other options include:
Outdoor boards in waterproof/weatherproof materials
Ready to take the next step? Schedule a consultation with Image360 BWI by clicking the “Start a Conversation” button below or calling directly 410-384-9771.
Some things to consider:
Create a hierarchy of text with heads, subheads, and item text to guide your customer with ease. On a gas price sign, this means the price is biggest. On a price list or menu, the main category gets top billing. A general rule of thumb is for every 10 ft. of distance between your customers and the menu your text should be taller by an inch.
Properly balance the text to allow the customer to quickly move through the information efficiently so they can make their buying decision quickly and with confidence. Avoid using heavy visual weight on only one side (or screen) of the menu, it will lessen the chance customers will look elsewhere and will, instead, browse your full menu or list.
Use images sparingly but use them strategically to help guide the reader and put your products in the best light.
Make good typography decisions and use sans-serif fonts whenever possible: Serifs are those little dangly things on letters that make them look fancy. Serifs make small text easier to read, which is why these fonts are common in books and newspapers. But when it comes to digital signs and other large-format media, you'll get the best results if you focus on sans-serif fonts.
Avoid harsh contrast and color saturation—these hurt readability.
Assure adequate lighting.
Integrate your brand into any price sign, list or menu. Repeat your logo or tagline in an understated way. Sign content is most important, but you want consistency of copy and graphics across everything in your business.
The school banner you produced is excellent. The vibrant school green and white colors will serve as a welcome to the school, as it is displayed over the main lobby showcase. As a community business, we value your partnership. We appreciate your support to benefit the students, parents and staff of Ridge Ruxton School. We hope you will consider visiting us to see your sign on display.
Edmund Bennett, Principal, October 2016.
5 Star Rating!
Our Fourth Annual "Golf for the Kids" Tournament is over and we would like to thank you for helping with our last minute requests for signage, especially the changes to the banner! We have picked the date for next year and look forward to working with you again. Again, thank you for your great work.
Adel O'Rourke LCSW-C, Executive Director - Robert A. Pascal Youth and Family Services, October 2016.
5 Star Rating!
An excerpt taken from an article referring to a local high school lacrosse team that wanted to show support for the victims of the Virginia Tech shooting.
"At first, Brendan went around to a couple sports stores to see if they had wristbands with the logo or something but then he was able to find a place that could do the stickers on short notice." Parsons said that the company, Image360 on Ritchie Highway, was able to make the decals in just a few hours...."
Maryland Gazette, October 2016.
5 Star Rating!
Thanks so much for donating such a beautiful sign to "Hula for Hopkins"! Our food drive was enormously successful & the event raised over $4,000 for the kids at John's Hopkins Children's Center. There is no question that our school will be able to use the sign for years to come. Once again, thanks for your generosity.