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How to Attract New Customers with Outdoor Signs

How to Attract New Customers with Outdoor Signs

2/28/2018

It seems like every business has exterior signage of some type or another. But, not everyone uses them to their best advantage! If you’re interested in how to attract new customers with outdoor signs, check out these four tips:

  1. Increase your visibility. This advice may seem like a no-brainer, but a short drive around town will probably reveal a great number of retailers who get it wrong! When installing or updating your outdoor signs, be sure to look at your location from the same angle a potential customer would. A business within a strip mall might need a small commercial sign with channel letters, while one that’s alongside a major interstate highway would need to go big with a towering pylon sign. Of course, sometimes increasing the visibility of your building sign or storefront sign is as simple as pruning back overgrown trees or shrubs.
  1. Light it up. Effective outside signage is almost always made better with illumination. Lighting your storefront sign, restaurant sign or other commercial signage helps consumers see it not only at night, but also during daybreak, at twilight and on overcast days. Then there’s the psychological aspect of lighted signs. If the light is on, consumers are assured your business is indeed open for business! Do you have exterior signage that could benefit from illumination? Consult with your signage provider. Many can retrofit your current outdoor signage to make it light up.
  1. Improve its readability. Knowing sight distance — or the length at which drivers or others will regularly view your outdoor signage —  is important. Why? It will determine the height of the lettering in your commercial sign. As a rule of thumb, one inch of letter height is equal to 10 feet of good visibility. Take care to get this right. The Signage Foundation reports that over 80% of people become frustrated when a business sign is too small to read.
  1. Design it well. This is another tip that might seem like a given, but many businesses miss the mark! Make sure your monument signs or other commercial signs are distinctive enough to stand out among others. After all, you have but a few seconds to capture customer attention with your exterior signs. Use simple, easy-to-read typefaces and make sure their color contrasts with that of the sign’s background hue. While your brand guidelines might dictate the colors you select, competitive signage may also play a role. If a neighboring company’s sign is green, you’ll do well to choose another, more distinctive color!

    To bring in new business with outdoor signs, contact Image360 BWI.

    Your local resource for graphics that enhance, signage that works and displays that inform, we help retailers, restaurants and others benefit from a full array of outdoor signs. Our selection includes affordable Monument Signs as well as Storefront and Building Channel Letters. Rely on us for measurement, custom designs and installations. To get started, contact us today. 

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what our customers say

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The school banner you produced is excellent. The vibrant school green and white colors will serve as a welcome to the school, as it is displayed over the main lobby showcase. As a community business, we value your partnership. We appreciate your support to benefit the students, parents and staff of Ridge Ruxton School. We hope you will consider visiting us to see your sign on display.

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Our Fourth Annual "Golf for the Kids" Tournament is over and we would like to thank you for helping with our last minute requests for signage, especially the changes to the banner! We have picked the date for next year and look forward to working with you again. Again, thank you for your great work.

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An excerpt taken from an article referring to a local high school lacrosse team that wanted to show support for the victims of the Virginia Tech shooting. "At first, Brendan went around to a couple sports stores to see if they had wristbands with the logo or something but then he was able to find a place that could do the stickers on short notice." Parsons said that the company, Image360 on Ritchie Highway, was able to make the decals in just a few hours...."

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Thanks so much for donating such a beautiful sign to "Hula for Hopkins"! Our food drive was enormously successful & the event raised over $4,000 for the kids at John's Hopkins Children's Center. There is no question that our school will be able to use the sign for years to come. Once again, thanks for your generosity.

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